AmazEDMarkets sought to build an Amazon-style multi-vendor marketplace website where third-party sellers would list educational materials online. The goal was to level the playing field between manufacturers, distributors, and retailers in the industry - making it easier for shoppers to access the full product lines sitting in B2B warehouses and on retail shelves.
Robert was brought on to lead the building of the website, which launched in 2018. He then assisted with digital marketing efforts to draw in consumers - both B2B buyers such as schools and retail customers such as parents homeschooling their children. He also oversaw conversion optimization, working to improve key KPIs for the marketplace. Robert was hands-on with the project, and brought in expert vendors as needed, acting as a fractional CTO/COO/CMO in the business.
Robert’s participation brought the founder’s vision to reality, providing a live marketplace website that they operated and optimized for years.