Case Studies

Sitation was growing, and had brought on talent to help with partnerships and marketing, but didn’t have a complete vision or plan in place. Robert was brought on to assist, and helped guide the Sitation team members while leveraging his own insights too.

He supported everything from reviewing and honing decks, partner agreements, and pitch details, to organizing goals and coaching team members. At the same time, Robert assisted with marketing calendars and plans, including tradeshow strategies, blog postings, and goal setting for a new marketing hire.

Robert’s short-term engagement gave Sitation a clear plan for partnerships and marketing at a pivotal time, just as the company was poised for significant growth.

ADF, Inc. - the parent company of eBoundHost and JetRails - grew the business organically by tapping into demand for shared hosting, bare metal, and colocation services. They had good experiences with fully managed hosting services, and wanted to expand to focus on mid-market and enterprise offerings.

Robert’s engagement with the team started with on-site strategic planning. Robert flew to Chicago to spend time whiteboarding and planning the future of the company - setting up goals and methods for achieving targets. Robert would later help with everything from optimizing client agreements, to setting new partnership targets, updating tradeshow materials, and planning data integration between key systems.

Robert’s activities with ADF led to a 4+ year full-time role heading their partnerships and marketing. Robert built the JetRails brand into an industry leader in ecosystems ranging from Magento to Shopware.

BrandNexity, an agency focused on ecommerce, PIM, logistics, and other services, was growing naturally, and needed help optimizing areas of the business. Robert’s agency and marketing background were put to good use in helping BrandNexity hone their operations.

From further targeting services and ICPs and tightening marketing around these, to identifying new partners, and selecting and preparing for tradeshows, Robert helped with go-to-market strategy. He also assisted with improving internal processes, helping to enhance the focus on solution selling - elevating the discovery processes to increase conversions and customer success.

Robert was also able to consult on individual ecommerce and digital marketing projects, bringing a fresh perspective and insights, and rolling up his sleeves and assisting as needed.

Robert helped BrandNexity usher in its next wave of growth and success.

AmazEDMarkets sought to build an Amazon-style multi-vendor marketplace website where third-party sellers would list educational materials online. The goal was to level the playing field between manufacturers, distributors, and retailers in the industry - making it easier for shoppers to access the full product lines sitting in B2B warehouses and on retail shelves.

Robert was brought on to lead the building of the website, which launched in 2018. He then assisted with digital marketing efforts to draw in consumers - both B2B buyers such as schools and retail customers such as parents homeschooling their children. He also oversaw conversion optimization, working to improve key KPIs for the marketplace. Robert was hands-on with the project, and brought in expert vendors as needed, acting as a fractional CTO/COO/CMO in the business.

Robert’s participation brought the founder’s vision to reality, providing a live marketplace website that they operated and optimized for years.

Prelude Systems was just getting off the ground. There was a vision of getting their product into pharmacies and related businesses, but there wasn’t yet a strategy for how to make the vision a reality.

Robert provided advisory services, helping to steer the go-to-market strategy. He was able to identify key opportunities and methods to drive new sales pipelines. By leveraging his personal network, he helped accelerate the company's growth by connecting the team with key industry insiders.

Robert gave this new organization a solid commercial foundation that would fuel its growth for years to come.